Biedronka

About Company

Biedronka (lit: Ladybird) is a chain of supermarkets. It is the largest chain of discount shops in Poland with 3,283 stores as of 2022 and 70,000 employees (2022). It is owned by the Portuguese group Jerónimo Martins. The name "Biedronka" means "ladybug", and a cartoon ladybug is the company's logo.

Biedronka sells mainly local products, many of which are manufactured under the company's own label. It also sells some Portuguese-made products, mostly wine.^[3] Initially targeted at lower-income customers, it is now one of the most popular supermarket chains in Poland.